Released on: October 2, 2008, 11:13 pm

Press Release Author: The MobileStore

Industry: Telecommunications

Press Release Summary: MobileStore was recently was awarded the "Most Admired
Retailer of the Year - Mobile and Telecom" for its contribution towards the growth
and development of the organized Telecom Retail, in India.

Press Release Body: Mumbai, 3rd October 2008: The MobileStore was conferred with the
"Most Admired Retailer of the Year - Mobile and Telecom" Award, at the India Retail
Forum 2008, held in Mumbai.

The India Retail Forum is a congregation of some of the best retail brands,
companies and minds from across the globe, from diverse segments - retail real
estate and design & architecture, to visual merchandising, retail support and
technology. The Images Retail Awards, with a view to acknowledging and rewarding
success in retail, felicitated India's top retail companies, professionals and
concepts, in a glittering ceremony, attended by top notch professionals from the
Retail Industry.

The "Most Admired Retailer of the Year - Mobile and Telecom" Award recognized and
honoured the giant strides made by the Mobilestore in pioneering and driving the
growth of organized Telecom Retail, in India, in a relatively short duration of
time, since The MobileStore was launched in March 2007. The other nominees, in the
Mobile and Telecom space, vying for this position, were Subhiksha Mobile, Airtel,
Tata Indicom, Reliance World and Nokia.

On receiving the Award, Mr Rajiv Agarwal, CEO and Director, The MobileStore Limited,
said "It is a matter of great honour and pride to receive this prestigious Award at
the India Retail Forum. The entire team at The MobileStore has worked extremely hard
and put in immense effort toward this accomplishment. This Award is a Certificate of
Excellence for us and clearly demonstrates as well as recognizes the Leadership and
Most Preferred Brand position that we hold in the Mobile and Telecom space."

About The MobileStore;
The MobileStore format is a one stop mobile solution shop that provides, multi brand
handsets, accessories, connections, repairs, VAS etc all under one roof. Visit
www.themobilestore.in for more information and for an exciting on-line shopping
experience.


Web Site: http://www.themobilestore.in

Contact Details: Mumbai
Essar House,
11, K. K. Marg,
Mahalaxmi,
Mumbai - 400034